From physical product to digital service interface
Digital rating plate
With MICHEL ITC’s digital rating plate, you can make your product directly accessible: via a physical medium attached to the product – such as a QR code label, metal plate or other suitable form of identification – linked to a web-based data platform where information, documents and services are centrally available.
This transforms a static rating plate into an active gateway to product data, service and after-sales support.
Smart labels for smarter products.
When product information is missing, simple becomes complicated
A customer, a service technician or an internal staff member is standing in front of a device or machine and needs a quick answer:
- Which documents specifically apply to this product?
- Which spare parts are the right ones?
- How can a service request be initiated?
- Which data is up to date?
If rating labels are difficult to read, documents cannot be found or information is not clearly assigned, this leads to unnecessary queries, delays and errors.
The consequences:
- increased support costs
- incorrect spare parts orders
- longer service processes
- unrealised after-sales potential
- frustration among customers and partners
Digital rating plate | a hardware and software solution
With AIRdBASE by MICHEL ITC, you get a comprehensive solution for the digital rating plate:
Physical labelling on the product
MICHEL ITC supplies the appropriate medium for accessing the digital data record – for example, as a label, a robust metal rating plate, or in another design suitable for your application.
Digital data platform
The web-based AIRdBASE platform links every single product to the relevant information, documents and service processes.
This creates a seamless solution:
visible on the product, digitally structured in the background, immediately accessible to users.
The digital rating plate in practice
1. Labeling directly on the product
A QR code or other suitable label is affixed to the product – permanently, in a manner suited to the application and appropriate to your area of use.
2. Direct access via scan
Using a smartphone or other device, users can access the stored information directly without needing an app.
3. Product-related content at a glance
Depending on their role and requirements, users have access to exactly the content they need, for example:
- Operating instructions
- Technical documentation
- Maintenance information
- Spare parts lists
- Service contacts
- Additional product-related information
4. Centralised management via AIRdBASE
All content is centrally managed, updated and provided in a structured format. This ensures that information remains consistent and up to date at all times.
Your benefits at a glance
✅ Direct access instead of searching
Product information is available exactly where it’s needed: right next to the product.
✅ Less support workload
Clear, easily accessible information reduces queries and streamlines processes.
✅ Greater process reliability
Unambiguously assigned data helps prevent errors in servicing and spare parts.
✅ Greater potential in after-sales
Services, spare parts and additional offerings (such as recycling options) can be integrated in a targeted manner.
✅ A single-source solution
MICHEL ITC combines physical labelling with the digital platform – tailored to the product, application and environment.
The digital rating plate accompanies the product throughout its entire life cycle
The digital rating plate delivers added value well beyond the initial delivery:
- during commissioning
- during ongoing operation
- during maintenance and servicing
- during repairs
- for the supply of spare parts
- during reuse, transfer or disposal
This ensures that the product remains a relevant touchpoint even after the sale.
Typical areas of application
🛠️ Maintenance & Service
Quick access to relevant documents and information directly on site.
📄 Documentation & Support
Up-to-date, centrally managed product information reduces the time spent searching and minimises media discontinuity.
⚙️ After-sales & Spare Parts
Clear linking to the specific product simplifies service processes and strengthens customer loyalty.
♻️ Sustainability & circular economy
Repair, reuse and structured disposal become easier because product-related information remains available.
Get a free consultation now
Still unsure? Then let us give you some advice with no obligation – in a 30-minute chat, we’ll show you how the digital rating plate can make your products smarter too.
Try it free for 14 days
Try the AIRdBASE database now for 14 days free of charge – with no obligation and no installation required. See for yourself how easy the digital rating plate is to use.
Why MICHEL ITC?
MICHEL ITC combines two key areas of expertise:
- Experience in industrial marking
- Access to a web-based platform for digital rating plates
This means you receive not just a software solution and not just a plate or label, but a coordinated overall concept
- suitable carrier on the product
- seamless link to the digital data record
- consultancy on introduction and implementation
- personal support from start to rollout
Static today. Connected tomorrow.
Turn your rating plate into more than just a mandatory detail:
a direct gateway to information, service and added value throughout the entire product lifecycle.
